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Maureen
Russell
maureen@rowlandbroughton.com
Originally from
the Washington D.C. metro area, Maureen has called Colorado home
for 14 years. After receiving her B.A. in International Studies
from West Virginia University she migrated west to Boulder, Colorado.
Her introduction into Marketing came from McStain Enterprises,
renowned pioneers in the Green Building movement. There she received
an in-depth education in marketing real estate development, residential
construction and sustainable building practices. Under her guidance
she created and managed a Corporate Giving Program which gave 1%
of the organizations’ profits to eligible non-profits.
Eager to expand her marketing knowledge into resort development
and experience the Colorado High Country, Maureen accepted a Marketing
position with Vail Resorts Development Company in Breckenridge,
Colorado. While working for VRDC Maureen successfully marketed,
Mountain Thunder Lodge a signature ski-in/ski-out condominium property,
the inaugural development for VRDC in Summit County. Maureen also
marketed projects in Vail, Beaver Creek and Jackson Hole, WY, as
well as led the redevelopment and launch of the VRDC website.
In 2002, opportunities in Metro Denver motivated the move back
to urban life. Maureen served as the Director of Marketing for
a Real Estate Sales and Marketing Consulting firm, directing the
marketing efforts for real estate projects in Lowry, Stapleton
and various other Metro Denver communities. Her ability to determine
market needs, successfully launch new communities and create brand
awareness led Maureen to accept a position with Woodcrest Homes,
a Colorado-based production homebuilder. There she directed new
product development for The Legends at Vista Ridge, a golf-course
residential product series; conducting market research, project
management and marketing the community. During the two years with
Woodcrest Homes Maureen launched seven new home communities in
Metro Denver which served to position the company as an industry
leader in the region.
Reacting to the market demand for urban infill development in 2005
Maureen started a consulting business providing marketing and public
relations services to small real estate developers and homebuilders.
This provided her the opportunity to expand her passion for marketing,
grow her product knowledge and establish herself as a marketing
leader in the community. She collaborated on a variety of projects
including infill development in Downtown Denver, Dry Creek Crossing,
a Transit-Oriented Development in the Denver Tech Center and a
multi-family development in Gillette, Wyoming. Maureen is a member
of the Urban Land Institute Colorado Council and a volunteer with
the Denver Dumb Friends League.
As Marketing/Business Development Manager for R+B, Maureen will
manage the functions of marketing and public relations in order
to meet and exceed the overall company goals including creating
greater brand awareness for the firm.
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