Marketing Director
Position Responsibilities
- Develop and lead firm’s business development strategy including direct calls, emails, and outreach
- Assist with public relations to complement the firm’s business development strategy
- Identify, research, and create action items to seek out new potential clients, project opportunities and additional campaign submissions
- Develop and maintain systems for tracking leads, awards opportunities, etc. via our CRM, financial tracking software and spreadsheets
- Establish and measure KPIs to track the impact of social media, marketing campaigns, and business development.
- Work with the CMO and COO to define broader strategic initiatives and establish priorities for marketing projects, including photography, press, website, outreach, internal tracking, resources, business development, etc.
- Develop and implement a comprehensive social media strategy in relation to our integrated marketing campaigns to increase visibility and traffic
- Able to prolifically write creative project narratives, award submissions, and any additional content needed for the firm’s internal and external needs
- Manage and update firm’s website, web presence, and social media; develop strategies for developing and sharing content across digital platforms
- Advance the firm’s presence through industry award submissions and press releases
- Develop and drive strategies that optimize our existing SEO/SEM efforts to improve organic and paid search; driving performance marketing, client acquisition, retention, and engagement
- Design and produce a variety of marketing collateral that speaks for the firm in a singular, consistent voice
- Position projects for publications that reach our desired audience
- Willingness to travel for photoshoots, potential client meetings, and other business development needs
- Understand and conveys the firm’s DNA
- Position the firm as the national leader
- Thrive in a fast-paced environment
- Assist with third-party providers, including agencies and freelancers, for any marketing contract work
- Push graphics and formatting to reinforce our style and creative brand
- Independently advancing technical skills with additional software and/or other training
- Appropriately attends continuing education opportunities to remain up-to-date on current design, product, and technical trends
Position Qualifications
- Minimum of 7 years of experience in Marketing with progressive responsibilities
- BS/MS in Business, Marketing, Graphic Development, Communications or related emphasis required
- Superior written and verbal communication skills; experience with RFPs
- Provide and receive feedback in a thoughtful, respectful and supportive way
- Possess the ability to present projects to leadership, staff, or other large groups
- Enthusiastically exhibits and actively encourages/reinforces in team members all of R+B Core Values
- Experience with marketing automation and CRM tools (i.e. Ajera’s Vantagepoint or similar) is a plus
- Experience with web presence management including SEO
- Experience and understanding of both Colorado and national architectural publications
- Enthusiastic approach to social media and branding in an innovative and fast-paced advancement of technology
- Self-starter who continually seeks to present new opportunities for company growth and innovate ways to work smarter and achieve success, in a fast-paced environment
- Detail oriented team player with cross-functional project leadership who works collaboratively with an Executive Team and other Senior Leaders
- Proficiency in Adobe Creative Suite, WordPress, Mailchimp, Hootsuite, Vantagepoint (or similar CRM), Issuu, Houzz, Pinterest, and related platforms
- Familiarity with both Colorado and national architectural publications
- Self-starter who proactively identifies opportunities for growth and innovation in a dynamic, fast-moving environment
Benefits
- Flexible schedule, work from home options
- Paid time off
- Paid sick leave
- Holiday pay
- Retirement plan
- Medical insurance
- Vision and dental insurance
- Wellness benefit
- Life insurance
- Health savings account
- Flexible spending account
- TASC
- Pet Fridays
- Professional development
- Recruitment bonus
- Discretionary bonus
- Long Term Disability
- Sabbatical leave (after 10 years of service)
Work Schedule and Environment:
Minimum of a 40-hour work week during studio hours, Monday through Friday, 8:00 am – 6:00 pm, additional hours as required.
Most work is studio/remote based, although some time is spent visiting clients and sites. Protective clothing such as hard hat and boots, is worn on building sites.
Physical Demands:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift or move objects up to 10 pounds and occasionally lift or move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.