Aspen Skiing Company hired R+B to assist in upgrading the retail property to create a cohesive shopping experience
The design of the Helly Hansen space is cool and modern, whereas the Four Mountain Sports and D&E space is colorful and raw utilizing reclaimed beetle kill wood
+ The remodel consisted of a branded Helly Hansen space on the lower level and new Four Mountain and D&E retail spaces on the upper level
+ The design goal to keep each space aesthetically distinct from one another was successfully realized, enabling a seamless flow for the experienced shopper
+ Lighting was added to brighten the space and highlight the stairway and new point of sales system
+ Diligently working with the City of Aspen on signage and branding were a large component of the process