Description

Aspen Skiing Company hired R+B to assist in upgrading and expanding on existing retail space housing Aspen’s favorite stores D&E and Four Mountain Sports. The remodel consisted of adding a branded Helly Hansen space on the lower level reconfiguring the Four Mountain and D&E retail areas.

The design goal was to keep each space aesthetically distinct from each other while directing shoppers. New lighting, custom displays and modern finishes transformed the store and livened the shopper’s experience.